Friday, 30 October 2015

Chanel Mademoiselle Prive

I was lucky enough to visit Mademoiselle Prive at the Saatchi Gallery this week. Having attended Chanel's Little Black Jacket back in Autumn 2012 I didn't let the lengthy queues deter me. Described as a journey through the origins of Chanel, Mademoiselle Prive is a truly immersive art installation.

Mademoiselle Prive Door

Mademoiselle Prive Staircase Mademoiselle Prive Dressing Table

As you enter through the garden you find yourself gazing upon the staircase overlooking Chanel's salon. Make sure to download the app specially created for the exhibition if you visit. It'll guide you through the rooms and has lots of interactive features for you to access. You're instructed to hold up your phone at various points to unlock exclusive content which really brings the essence of Chanel to life. 

Mademoiselle Prive Inspirations

Mademoiselle Prive BookcaseMademoiselle Prive Diamond

The white corridors are edged with black to give you the sensation of walking around inside the iconic Chanel No 5 bottle. As you enter the Chanel No 5 laboratory you are hit with the familiar scent. The canisters open to reveal their potions as the fragrance fills the room, it's a truly magical experience. 

Mademoiselle Prive Chanel No 5 perfume

Mademoiselle Prive Chanel No 5 perfume Mademoiselle Prive Chanel No 5 perfume

Mademoiselle Prive Jardin A La Francaise

The Jardin A La Francaise depicts a 18th century style maze inspired by the intertwined 'C' motif Gabrielle Chanel first saw on the stained glass windows at Aubazine, the orphanage where she lived as a child. The interlocking 'C' design later became the brand's signature. 

Mademoiselle Prive Haute CoutureMademoiselle Prive Haute Couture

The Haute Couture gowns embody the spirit of Chanel. Lit up on platforms they sparkle and shimmer as you walk past. As any Chanel fan knows there are few words to describe the beauty, attention to detail and design that go into creating such elegant pieces, so I'll let the photos speak for themselves!

Mademoiselle Prive Bijoux De DiamantsMademoiselle Prive Bijoux De Diamants

Bijoux De Diamants houses the re-edition of the original 'Bijoux De Diamants', the only high jewellery collection created by Mademoiselle Chanel in 1932. A portrait gallery of celebrities wearing the pieces adorns the walls photographed by creative director Karl Lagerfeld. One of the highlights of the exhibition is the short film starring Geraldine Chaplin as the ghost of Coco Chanel in an encounter with Karl as they bicker over what he has done with the brand. 

Mademoiselle Prive Totems Lucky Numbers Mademoiselle Prive Totems Pearl

Mademoiselle Prive Totems Wheat Mademoiselle Prive Totems Black Line

The Totems including lucky numbers, pearls, wheat and black lines are symbols and icons created by Gabrielle Chanel and still used by Karl Lagerfeld today. These emblems have become synonymous with the house. 

Mademoiselle Prive Shadow Mademoiselle Prive Shadow

Another of my highlights has to be the Sensory Room. Walking through a maze of fabric from Chanel's collection you can examine the detail of the fine silks in contrast against the feel of the tough leathers. You almost become lost amongst the drapes as you truly immerse yourself in the ideology of the brand. Short animations are projected against the fabrics. A bucket filled with their iconic black and gold chains is also on display. 

Mademoiselle Prive Sensory Room Fabrics Mademoiselle Prive Sensory Room Black Chains

Mademoiselle Prive has to be one of the best exhibitions I've ever had the pleasure of attending. Chanel is truly brought to life through a sensory awakening using the interactive app, scents, touch and visual displays capturing the personality and spirit of Mademoiselle Chanel and Karl Lagerfeld.

Chanel Mademoiselle Prive Saatchi Gallery

Mademoiselle Prive is open until Sunday 1st November at the Saatchi Gallery so hurry down there this weekend as this is one not to be missed! 


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