The iconic Pudsey bear has had a makeover! In honour of Children in Need fashion designers including Erdem, Mulberry, Patrick Grant and Giles Deacon have created their own individually styled Pudsey's to be auctioned to raise money for the charity.
The traditional yellow bear who wears a spotted eye patch has been transformed using a variety of fabrics and colours. Pudsey's stylish new looks are an insight into next season's hottest fashion trends featuring leather, metallic's, floral's and tartan prints.
Pudsey's never looked so good!
Giles Deacon took inspiration from his Spring/Summer 2012 collection and used silver leather to create his metallic bear. Pudsey is wearing a Swarovski Elements crystal eye patch and has added fringing detail.
The House of Holland bear is made from three colours of House of Holland tartan. Henry has given Pudsey a punk edge after being inspired by his preparations for his Spring/Summer 2012 show.
Liberty styled their unique Pudsey using their famous printed fabrics. Pudsey bear is emblazed in kitsch floral prints and is holding a Liberty shopping bag.
The Mulberry bear is made from the same soft leather used to make their popular 'Alexa' handbag. The brands creative director Emma Hill chose the iconic oak and chocolate Mulberry colours for their Pudsey.
PPQ styled a luxury Pudsey ready for his big night raising money for Children in Need. He is wearing his best party outfit, dressed in black velvet with a bow tie with a crystal.
Jonathan wanted to create a bear with an offbeat style whilst still in keeping with tradition. He chose bright prints in blues, reds and greens inspired by his Autumn/Winter 2011 womenswear collection.
The Louis Vuitton Pudsey was born from the concept of a punk style Pudsey with a Vuitton twist. He is wearing a red leather waistcoat with gold zips and studded detailing. Pudsey is sat on his own custom made Alzer suitcase ready for his adventures!
You can see the full designer Pudsey collection on display at Liberty in London until Saturday.
To place a bid or for more information on fundraising and how to support Children in Need visit their website
Don't forget to watch the 'Children in Need Rocks' concert on BBC1 at 8pm tonight ahead of tomorrow nights telethon!
Which is your favourite designer Pudsey?
Are you doing anything for Children in Need this year?